3 Marketing Trends Your Business Should Consider
Here are the top practices of successful companies in 2012
- Authenticity: Consumers relate best to brands they trust. This trend has caused many companies to open up and share their values. More and more, brands are gaining traction by embracing qualities like honesty, kindness and simply having a sense of humor about their company.
- Use of Traditional Marketing: Like bell-bottoms and neon colors, some trends come…go…and return. The past few years has seen a resurgence of “old school” marketing strategies like direct mail. What is old is new again when it comes to marketing communications.
- Social Media Growth Through Mobile: More and more people are accessing social media sites via their smartphones and other mobile devices. Currently, 40% of Twitter users access the site through mobile devices. Smart marketers accommodate for the nuances associated with communicating via mobile devices.
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